Privacy policy

Privacy Policy

Last updated: 6 October 2026

Fired Up Collective respects your privacy and is committed to protecting your personal information.

Fired Up Collective is a trading name operated by Fire Essentials, registration number 2024/546435/07, with its registered office at 21 CJ Langenhoven Road, Dormehls Drift, George, Western Cape, 6530. COR21.1 COR21.1

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you:

visit our website;
browse or purchase products;
request a quotation;
book or enquire about an installation;
contact us;
subscribe to marketing communications;
interact with us through social media or messaging services; or
otherwise do business with Fired Up Collective.

This policy should be read together with our Terms of Service, Return and Refund Policy, Shipping Policy and any other terms that may apply.

Nothing in this policy is intended to limit any rights afforded to you under the Protection of Personal Information Act 4 of 2013 (“POPIA”), the Consumer Protection Act, the Electronic Communications and Transactions Act, or any other applicable South African law.

1. Who is responsible for your personal information

For purposes of POPIA, Fire Essentials, trading as Fired Up Collective, is the responsible party in respect of personal information that we determine the purpose and means of processing.

Our contact details are:

Fired Up Collective
Operated by Fire Essentials
Registration number: 2024/546435/07

Email: fired.up@outlook.com
Telephone: 081 552 2989

Registered office:
21 CJ Langenhoven Road
Dormehls Drift
George
Western Cape
6530
South Africa

2. What personal information we collect

The personal information we collect depends on how you interact with us.

It may include:

your full name;
email address;
telephone number;
billing address;
delivery address;
installation address;
company name;
VAT number or other business details;
payment and transaction information;
order history;
quotation details;
product preferences;
delivery instructions;
installation-site information;
photographs or measurements supplied for quotations or installations;
correspondence with us;
warranty and service information;
IP address;
browser and device information;
website usage data;
cookie and tracking information; and
any other information you choose to provide to us.

We only seek to collect personal information that is reasonably necessary for our business activities or that we are required or permitted to collect by law. POPIA recognises personal information broadly and requires responsible parties to process it lawfully and for an appropriate purpose. South Africa Government

3. Information relating to installations

Because Fired Up Collective supplies and installs fireplaces, braais, flue systems and related equipment, we may collect additional information relating to an installation property or site.

This may include:

property address;
photographs of the property;
roof type;
ceiling height;
wall or roof construction;
fireplace location;
chimney or flue position;
access requirements;
measurements;
plans supplied by the customer;
site contact details;
access instructions; and
information reasonably required to prepare a quotation or perform an installation.

We use this information only for purposes reasonably connected with the quotation, delivery, installation, servicing, warranty or related customer support.

4. How we collect personal information

We may collect personal information:

directly from you;
through our website;
during checkout;
when you create an account;
when you request a quotation;
by email;
by telephone;
through WhatsApp or similar messaging services;
during an on-site consultation or installation;
through social media;
through cookies and website technology;
through payment service providers;
through delivery or courier service providers; or
from other parties where permitted by law.

South African privacy notices commonly distinguish between information provided directly by the person and information collected through service providers or other organisations. Western Cape Government

5. Why we use your personal information

We may use personal information to:

process and fulfil orders;
process payments;
arrange delivery or collection;
provide quotations;
arrange site inspections;
plan and perform installations;
communicate with customers;
provide after-sales service;
manage warranties;
respond to complaints or queries;
identify and prevent fraudulent transactions;
maintain accounting and tax records;
comply with legal obligations;
improve our website and customer experience;
manage customer accounts;
administer promotions;
conduct internal business analysis;
protect our legal rights;
enforce our agreements; and
send marketing communications where permitted by law.

We will not use your personal information for a purpose that is incompatible with the reason it was originally collected unless permitted by law.

6. Shopify

Our online store is hosted on Shopify.

Shopify provides the e-commerce platform that allows us to sell products and services online.

When you use our online store, certain personal information may be processed by Shopify in order to:

operate the website;
process checkout;
maintain customer accounts;
provide security;
detect fraud;
support analytics; and
provide related e-commerce functionality.

Shopify may process information in jurisdictions outside South Africa.

Shopify has its own privacy practices and policies governing the personal information it processes.

7. Payment processing

We do not ordinarily store full payment-card details ourselves.

Payments may be processed by third-party payment service providers.

Depending on the payment method selected, these providers may receive information necessary to process the transaction, including:

name;
contact details;
billing information;
transaction value; and
payment information.

Payment providers process personal information according to their own legal and security requirements.

8. Delivery and courier companies

Where products are delivered, we may provide delivery service providers, freight companies or couriers with information reasonably required to complete the delivery.

This may include:

customer name;
delivery address;
telephone number;
email address;
order reference;
delivery instructions; and
details about the size or nature of the goods.

We will only disclose information reasonably necessary for the delivery or related service.

9. Suppliers and manufacturers

Where necessary to:

place a special order;
arrange direct delivery;
process a warranty claim;
obtain technical assistance;
confirm product specifications; or
resolve a product issue,

we may provide limited personal or order information to a relevant manufacturer, importer or supplier.

We aim to disclose only information reasonably required for that purpose.

10. Installers and contractors

Where we use employees, subcontractors or specialist contractors to perform installations, deliveries, inspections or associated work, they may receive information necessary to complete the work.

This may include:

customer name;
site address;
contact number;
installation requirements;
access instructions; and
relevant site photographs or measurements.

11. Accountants, professional advisers and authorities

We may disclose personal information to:

accountants;
auditors;
attorneys;
insurers;
IT service providers;
fraud-prevention providers;
government authorities;
regulators;
courts; or
law-enforcement agencies,

where reasonably necessary, legally required or permitted by law.

12. Marketing communications

We may send customers information regarding:

products;
services;
promotions;
new ranges;
fireplace and braai products;
seasonal offers; or
other Fired Up Collective news,

where we have a lawful basis to do so.

You may opt out of direct marketing communications at any time by:

using an unsubscribe option where available; or
contacting us at fired.up@outlook.com.

Opting out of marketing does not prevent us from sending transactional communications relating to orders, quotations, installations, warranties or other existing business relationships.

13. Cookies and similar technologies

Our website may use cookies and similar technologies.

These technologies may be used to:

make the website function correctly;
remember customer preferences;
maintain shopping-cart functionality;
improve website performance;
understand how customers use the site;
measure advertising performance;
prevent fraud; and
provide relevant advertising.

Some cookies may be placed by third parties such as Shopify, analytics providers, advertising platforms or social-media services.

You may be able to manage certain cookies through your browser settings or any cookie-management tools available on our website.

Cookies and automated website tracking are commonly addressed in POPIA privacy notices because they can involve the collection of website-use information. Western Cape Government

14. Analytics and advertising

We may use analytics and advertising services to understand website traffic, customer behaviour and advertising performance.

These services may process information such as:

device identifiers;
IP addresses;
browsing activity;
website interactions;
referral information; and
advertising interactions.

Where required by law, we will obtain appropriate consent for non-essential tracking technologies.

15. How long we retain personal information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, or for as long as required by law.

Different retention periods may apply to:

orders;
invoices;
tax records;
installation records;
warranty claims;
customer correspondence;
payment records; and
contractual records.

Certain records may need to be retained after the customer relationship has ended in order to comply with tax, accounting, consumer, warranty or legal requirements.

16. Security

We take reasonable technical and organisational measures to protect personal information against:

loss;
unauthorised access;
misuse;
alteration;
destruction; and
unlawful disclosure.

However, no website, network or electronic storage method is completely secure.

Where a security compromise occurs and notification is required by law, we will take the steps required by applicable legislation.

17. International processing

Some of the service providers we use, including e-commerce, cloud, analytics or technology providers, may process personal information outside South Africa.

Where personal information is transferred internationally, we will seek to ensure that the transfer is permitted under applicable data-protection law and that appropriate safeguards apply.

18. Your rights

Subject to POPIA and any applicable limitations, you may have the right to:

ask whether we hold personal information about you;
request access to personal information we hold;
request correction of inaccurate or incomplete information;
request deletion of information where legally permissible;
object to certain processing;
withdraw consent where processing is based on consent;
object to direct marketing;
request restriction of certain processing; and
lodge a complaint with the Information Regulator.

Access and correction rights are core elements of POPIA privacy notices. Western Cape Government

We may need to verify your identity before providing access to personal information or making certain changes.

19. Correction and deletion requests

If you believe personal information we hold is:

inaccurate;
irrelevant;
excessive;
out of date;
incomplete;
misleading;
unlawfully obtained; or
no longer permitted to be retained,

you may contact us to request correction or deletion.

Some information cannot immediately be deleted where we are required to retain it by law or where retention is reasonably necessary for an existing legal or contractual purpose.

20. Children

Our fireplaces, braais and related products are not marketed for purchase by children.

We do not knowingly intend to collect personal information directly from children without appropriate authority or lawful justification.

21. Links to other websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of independent third-party websites.

Customers should review the privacy policies of those websites before providing personal information.

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect:

changes in our business;
changes in technology;
changes in service providers;
changes in legal requirements; or
changes in the way we process personal information.

The latest version will be published on our website with the updated date.

23. Complaints and contact

If you have a question, request or complaint about how we process your personal information, please contact:

Fired Up Collective
Operated by Fire Essentials
Registration number: 2024/546435/07

Email: fired.up@outlook.com
Telephone: 081 552 2989

Registered office:
21 CJ Langenhoven Road
Dormehls Drift
George
Western Cape
6530
South Africa

You may also lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been processed unlawfully. The Information Regulator oversees compliance with POPIA. Western Cape Government